Chuck Mefford’s Brand Kamp helping local businesses thrive

If there is one way to get your business noticed in the Four States, it’s establishing and marketing your brand.

That’s what several locally-owned businesses found out on Thursday at the bi-annual Brand Kamp workshop put on by Zimmer Marketing.

According to Josh Taylor with American Senior Benefits of Joplin, his biggest takeaway from the workshop was:

“Probably the most important thing is brand recognition. That’s what I see with my business is not being known well. And so that’s what I want to try to work on is letting people know me being front of mind.”

Local business representatives gathered for a 90-minute presentation by Chuck Mefford, an author, marketing strategist and national speaker, on how to use media to create a strong message for their customer base as well as learning how to measure the results.

Seth Reed of Modern Woodman Financial told Newstalk KZRG his thoughts about the workshop:

“Man, I really enjoy how the focus turns to the customer, to the person that we’re taking care of. They’re the hero of the story. Theirs is the problem that we’re solving. It’s a great focus because, I mean, that’s why we’re in business, is to take care of people.”

The workshop is centered around the marketing of a business’s brand, with Mefford going over ways to develop a campaign, best practices for a marketing schedule and the most-effective way to determine goals and objectives. He explained the importance of a quality website, which can help tell the story of a business to its customers, in the digital age as well as what you can get out of each different form of media and advertising. 

Mefford made it a point to try and connect with the audience, which included several videos. When asked if this workshop was something they would encourage other local businesses to attend, the  answer was a resounding yes.