BrandKamp a resounding success for local businesses

If there is one way to get your business noticed in the Four States, it's establishing and marketing your brand.

That’s what several locally-owned businesses found out on Wednesday at the annual BrandKamp workshop put on by Zimmer Marketing.

“(This workshop) will help our business so much,” said Paige Martinez, Marketing Manager for Abernathy Roofing and Construction. “The strategies are definitely going to help excel our business. … Trying to determine ‘What is our message?’ is that we want to get out to the community. How do we want to do that … and then how are we going to measure that?”

Local business representatives gathered for a 90-minute presentation by Chuck Mefford, an author, marketing strategist and national speaker, on how to use media to create a strong message for their customer base as well as learning how to measure the results.

“Learning different aspects about getting our brand out there in the right direction,” said John Davis, owner and operator of Big John’s Roll Off, when asked what his biggest takeaway was from the presentation. “They really showed us with a series of cups that you want to fill each cup of marketing and advertising to the right point. You want to fill each cup and keep them balanced, or even eliminate some (ways to market your business) if you need to.”

The workshop is centered around the marketing of a business’s brand, with Mefford going over ways to develop a campaign, best practices for a marketing schedule and the most-effective way to determine goals and objectives. He explained the importance of a quality website, which can help tell the story of a business to its customers, in the digital age as well as what you can get out of each different form of media and advertising. 

“The one thing I really pulled from it is directing everything back to your website, and you have to build a good website,” said Jeff Baker, Assistant General Manager of Sales for the Joplin Outlaws. “Everything we do as far as telling a story and sharing a message, we have to bring it back to that website.”

Mefford made it a point to try and connect with the audience, which included several videos When asked if this workshop was something they would encourage other local businesses to attend, the  answer was a resounding yes.