Connect2Culture releases results of Joplin area audience assessment survey

JOPLIN, MO -  Connect2Culture (C2C), Joplin’s community arts agency, has compiled and electronically released results from the completed Joplin Area Audience Assessment Survey.

C2C, on behalf of the local creative community, developed and administered the Joplin Area Audience Assessment Survey via Google Forms between Jan. 12 and Feb. 5, 2021.

The assessment gauged community interest in attending live, in-person events, as well as alternative programming. Results are intended to help guide organizations on when and how they should move forward. C2C collected responses from 535 participants, thanks in part to arts and cultural organizations who helped distribute the survey.

Significant findings from the Joplin Area Audience Assessment Survey are as follows:

LIVE, INDOOR EVENTS

• 51% would consider attending live, indoor events in the near future.
• Of those who would consider attending live, indoor events, 71% would do so provided proper precautions are in place. Preferred precautions include: hand sanitizer/dispensers available throughout the venue (78%); masks required for everyone in attendance (75%); limited seating capacity (70%); enforced social distancing (61%); masks available for patrons (43%); temperature checks for all in attendance (37%); undecided (4%).
• Of those who would consider attending live, indoor events, 93% would consider doing so before September 2021.
• The most ideal audience size for those interested in attending live, indoor events was 51-100 (25%), closely followed by 0-50 (19%) and 101-150 (15%).

• 89% would consider attending live, outdoor events in the near future.
• Of those who would consider attending live, outdoor events, 65% would do so provided proper precautions are in place. Preferred precautions include: enforced social distancing (73%); hand sanitizer/dispensers available throughout the venue (72%); masks required for everyone in attendance (68%); limited seating capacity (57%); masks available for patron (37%); temperature checks for all in attendance (30%); undecided (4%).
• Of those who would consider attending live, outdoor events, 94% would consider doing so before September 2021.
• The most ideal audience size for those interested in attending live, outdoor events was 51-100 (23%), closely followed by 101-150 (16%) and 151-200 (13%).