"There are model year-end closeouts, the incentives from manufacturers have never been greater, huge discounts, great interest rates... it's a great opportunity for people to take advantage of practically bargain-basement pricing."
Of course, the Fletcher group is doing their part:
"We'll be open late on New Year's Eve at all of our locations, and we'll be open on New Year's Day," Kirby says.
Forecasters say just under 1.5-million new cars will be sold in the US this month, with December 31st being the most active day of the year. Analysts with kelly Blue book say you'll want to look hardest at the 2013 models, which will have more incentives available as dealers make room for the 2014 models.
Kirby adds that if you are looking to buy, do your homework first: find out what your trade-in is worth, know how much you want to spend, and be willing to walk away if a dealer won't work with you.